Introduction
At first sight, developing your wholesale brand seems to contradict everything that your wholesaling and distribution business stands for. Think about it for a minute. You’ve been dutifully supplying products to your retail customers for years. Now you want to break out of your anonymity and stand on your own with a brand identity.
Well, your retail customers aren’t going to take kindly to it! Understandably, they’re going to feel threatened and possibly confused by your actions. Are you going to compete with them and sell directly to individual consumers? Or are you just building awareness among your regular roster of retail buyers? You need to communicate this clearly in the beginning.
Growing your wholesale brand is just part of your overall wholesale marketing strategy. We suggest that you leverage technology and build your wholesale brand for your retail customers first. Taking the next step by selling directly to individual consumers is going to take time and deep pockets. And few can match the scale and success of Costco and their membership-only warehouse clubs, for example.
https://emergeapp.net/wholesale-business/wholesale-brand/
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